The San Diego Tourism Authority has created co-branded products to help promote San Diego and generate revenue. With America’s Finest City being a leader in the craft beer industry, a new partnership with Bay City Brewing Company to create a special beer for San Diego made great sense.
We were tasked with naming and crafting a brand identity for the session IPA that would be brewed exclusively for the San Diego Tourism Authority, and distributed across the city.
We presented a list of possible names, all inspired by the wonderful city we call home. With the name chosen and approved we designed a bold and modern look for the brand, and created materials for numerous touch-points.
72 and Hoppy is new this summer, and the fans are already lining up for a taste. Our design and branding has been received enthusiastically, and we look forward to the brand and beer gaining more and more loyal followers.