REBRANDING? CONSIDER THESE QUESTIONS FIRST.
So you’re going to rebrand? Awesome! Rebranding can reinvigorate your organization, reengage your ...
All articles by Mike Savacool
BRAND? REBRAND? EVOLVE THE BRAND?
When is it the right time to rethink branding? Changing a company’s branding can be resource-inte...
NAMING A BRANDING AGENCY: THE THINKING BEHIND “LESS+MORE”
A couple of years ago we rebranded our branding agency. In naming it LESS+MORE (spoken as less and m...
POSITIONING BRANDS FOR SUCCESS
As we’ve grown, LESS+MORE has become increasingly involved in crafting brand positioning sta...
OVERCOMING CHALLENGES IN BIOTECH MARKETING
At LESS+MORE, we work with all types of companies. And although we solve similar branding and market...
FOUR HABITS TO HELP CREATIVITY
There are habits that can be cultivated to help with creative problem solving. Creativity is like a ...
THREE BRANDING BASICS FOR THE CANNABIS INDUSTRY
The recent legalization of recreational cannabis has some California entrepreneurs feeling like they...
THREE TIPS FOR CREATING EFFECTIVE BRANDING
A branding agency must consistently create great work. Success depends on it. Great work as in work ...
RETAIL PACKAGING DESIGN FOR SALES AND BRANDING
Packaging design and branding for retail distribution is about getting noticed. Products compete for...
LOVING BAD IDEAS
I love bad ideas. I work in branding and design, in an agency tasked week in and week out with findi...
SIMON SINEK FOR PRESIDENT
I recently saw one of my favorite authors speak. Simon Sinek visited San Diego’s Creative Mornings...
BRANDING IS LIKE CARPENTRY
As designers specializing in branding, we witness the challenges that young and mature brands face a...
TRUST: THE LIFEBLOOD OF GREAT BRANDING
I am in the relationship business. As a creative director at a busy branding and design agency, I re...
STARTING UP? DON’T UNDERVALUE YOUR BRAND’S FOUNDATION
Our branding agency often works with start-up companies. At this critical time it’s important for ...
IT’S ADDY TIME!
They don’t just give out awards in Hollywood this time of year… LESS+MORE is happy to announce t...