BRAND? REBRAND? EVOLVE THE BRAND?
When is it the right time to rethink branding? Changing a company’s branding can be resource-inte...
LESS+MORE WINS SAN DIEGO STARTUP WEEK BRANDATHON
We were recently invited to participate in San Diego Startup Week’s first ever brandathon. "What's...
LESS+MORE NAMED A LEADING CREATIVE AGENCY IN SAN DIEGO
Thanks clients! We were recently recognized (again) by Clutch, a leading data-driven B2B agency guid...
NAMING A BRANDING AGENCY: THE THINKING BEHIND “LESS+MORE”
A couple of years ago we rebranded our branding agency. In naming it LESS+MORE (spoken as less and m...
JUST FIVE THINGS: MAX PETE
Max Pete, aka One Hand Wonder Man, is a digital marketing and web design expert. He works with a v...
POSITIONING BRANDS FOR SUCCESS
As we’ve grown, LESS+MORE has become increasingly involved in crafting brand positioning sta...
JUST FIVE THINGS: STEVE KIRK
Steve Kirk is an entrepreneur, event producer, podcaster, passionate fan, and creator of InterGalact...
DESIGN WE LIKE: FRESH FITNESS AND TRAINING BRANDS
Like most folks did on December 31st, I set a goal to be more fit and to eat healthier going into th...
SEEK THE MORE: DOCUWARE CORPORATE REBRAND
We recently completed a large corporate rebrand for DocuWare. View the full case study in our work s...
LESS+MORE RANKS AMONG TOP CREATIVE AGENCIES
What makes a top agency? Is it an awesome portfolio, tons of clients, a foosball table in the break ...
DESIGN WE LIKE:
GRAPHIC DESIGN IN FILM
Graphic design in film and television is mainly thought of in terms of poster art, opening credit se...
DESIGN WE LIKE: GIG POSTERS
Today, we explore some awesome gig posters designed by some renowned artists and studios. The gig po...
DESIGN SYSTEMS IN TECHNOLOGY
How do major brands that power some of the most popular web experiences and apps keep growing at ast...
USING VISUAL RESEARCH
I have always found the research phase of the creative process to be the most exciting. A blank page...
JUST FIVE THINGS:
FEDERICO “FRED” SAVIÑON
“Home brewing in college back in the early 90's is what introduced me to great beer and great beer...