POSITIONING BRANDS FOR SUCCESS
As we’ve grown, LESS+MORE has become increasingly involved in crafting brand positioning sta...
SEEK THE MORE: DOCUWARE CORPORATE REBRAND
We recently completed a large corporate rebrand for DocuWare. View the full case study in our work s...
DESIGN WE LIKE: FRESH FITNESS AND TRAINING BRANDS
Like most folks did on December 31st, I set a goal to be more fit and to eat healthier going into th...
LESS+MORE RANKS AMONG TOP CREATIVE AGENCIES
What makes a top agency? Is it an awesome portfolio, tons of clients, a foosball table in the break ...
DESIGN WE LIKE:
GRAPHIC DESIGN IN FILM
Graphic design in film and television is mainly thought of in terms of poster art, opening credit se...
DESIGN WE LIKE: GIG POSTERS
Today, we explore some awesome gig posters designed by some renowned artists and studios. The gig po...
DESIGN SYSTEMS IN TECHNOLOGY
How do major brands that power some of the most popular web experiences and apps keep growing at ast...
USING VISUAL RESEARCH
I have always found the research phase of the creative process to be the most exciting. A blank page...
JUST FIVE THINGS:
FEDERICO “FRED” SAVIÑON
“Home brewing in college back in the early 90's is what introduced me to great beer and great beer...
DESIGN WE LIKE: TV SERIES MAIN TITLES
“Don’t judge a book by its cover.” I’d say the same about television series as well since th...
OVERCOMING CHALLENGES IN BIOTECH MARKETING
At LESS+MORE, we work with all types of companies. And although we solve similar branding and market...
DESIGNING THE FOOD OF THE FUTURE
Remember the 90’s blockbuster film, Demolition Man, where all of the restaurants are Taco Bells? W...
DESIGN WE LIKE: BEER BRANDING
Four Day Ray Damn you internet. Double damn you Pivot Marketing out of Bloomington Indiana. Every n...
FOUR HABITS TO HELP CREATIVITY
There are habits that can be cultivated to help with creative problem solving. Creativity is like a ...
DESIGN WE LIKE: CHINESE FOOD BRANDING
Graphic Design is rad. It encompasses so many aspects of art, illustration, photography, and typogra...