BRAND? REBRAND? EVOLVE THE BRAND?

When is it the right time to rethink branding? Changing a company’s branding can be resource-inte...

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NAMING A BRANDING AGENCY: THE THINKING BEHIND “LESS+MORE”

A couple of years ago we rebranded our branding agency. In naming it LESS+MORE (spoken as less and m...

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Positioning-Brands-For-Success-THUMB

POSITIONING BRANDS FOR SUCCESS

As we’ve grown, LESS+MORE has become increasingly involved in crafting brand positioning sta...

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design systems

DESIGN SYSTEMS IN TECHNOLOGY

How do major brands that power some of the most popular web experiences and apps keep growing at ast...

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visual-inspiration-design-branding

USING VISUAL RESEARCH

I have always found the research phase of the creative process to be the most exciting. A blank page...

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biotech-marketing

OVERCOMING CHALLENGES IN BIOTECH MARKETING

At LESS+MORE, we work with all types of companies. And although we solve similar branding and market...

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Habits Creativity

FOUR HABITS TO HELP CREATIVITY

There are habits that can be cultivated to help with creative problem solving. Creativity is like a ...

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BRANDING-CANNABIS-INDUSTRY-2

THREE BRANDING BASICS FOR THE CANNABIS INDUSTRY

The recent legalization of recreational cannabis has some California entrepreneurs feeling like they...

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great-branding-4

THREE TIPS FOR CREATING EFFECTIVE BRANDING

A branding agency must consistently create great work. Success depends on it. Great work as in work ...

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branding-retail-packaging

RETAIL PACKAGING DESIGN FOR SALES AND BRANDING

Packaging design and branding for retail distribution is about getting noticed. Products compete for...

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custom websites or templates

CUSTOM WEBSITES OR TEMPLATES?

Businesses today have numerous templates and themes to choose from when building a website. We have ...

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bad-ideas

LOVING BAD IDEAS

I love bad ideas. I work in branding and design, in an agency tasked week in and week out with findi...

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ANALYSIS PARALYSIS

I’ve got this uncanny ability ("fault" is probably a better word) to find a lesson in the most mun...

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branding-is-like

BRANDING IS LIKE CARPENTRY

As designers specializing in branding, we witness the challenges that young and mature brands face a...

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trust-brands

TRUST: THE LIFEBLOOD OF GREAT BRANDING

I am in the relationship business. As a creative director at a busy branding and design agency, I re...

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