REBRANDING? CONSIDER THESE QUESTIONS FIRST.
So you’re going to rebrand? Awesome! Rebranding can reinvigorate your organization, reengage your ...
BRAND? REBRAND? EVOLVE THE BRAND?
When is it the right time to rethink branding? Changing a company’s branding can be resource-inte...
NAMING A BRANDING AGENCY: THE THINKING BEHIND “LESS+MORE”
A couple of years ago we rebranded our branding agency. In naming it LESS+MORE (spoken as less and m...
POSITIONING BRANDS FOR SUCCESS
As we’ve grown, LESS+MORE has become increasingly involved in crafting brand positioning sta...
DESIGN SYSTEMS IN TECHNOLOGY
How do major brands that power some of the most popular web experiences and apps keep growing at ast...
USING VISUAL RESEARCH
I have always found the research phase of the creative process to be the most exciting. A blank page...
OVERCOMING CHALLENGES IN BIOTECH MARKETING
At LESS+MORE, we work with all types of companies. And although we solve similar branding and market...
FOUR HABITS TO HELP CREATIVITY
There are habits that can be cultivated to help with creative problem solving. Creativity is like a ...
THREE BRANDING BASICS FOR THE CANNABIS INDUSTRY
The recent legalization of recreational cannabis has some California entrepreneurs feeling like they...
THREE TIPS FOR CREATING EFFECTIVE BRANDING
A branding agency must consistently create great work. Success depends on it. Great work as in work ...
RETAIL PACKAGING DESIGN FOR SALES AND BRANDING
Packaging design and branding for retail distribution is about getting noticed. Products compete for...
CUSTOM WEBSITES OR TEMPLATES?
Businesses today have numerous templates and themes to choose from when building a website. We have ...
LOVING BAD IDEAS
I love bad ideas. I work in branding and design, in an agency tasked week in and week out with findi...
ANALYSIS PARALYSIS
I’ve got this uncanny ability ("fault" is probably a better word) to find a lesson in the most mun...
BRANDING IS LIKE CARPENTRY
As designers specializing in branding, we witness the challenges that young and mature brands face a...