Max Pete, aka One Hand Wonder Man, is a digital marketing and web design expert. He works with a variety brands, using strategy and design to help them achieve a dynamic digital presence. We connected with Max to get his thoughts on building passionate social media communities.
Five things to remember when building a passionate social media community.
1. Share + Build Together
Connect with your social media community by sharing your brand’s ideas and passions. Allow your audience to be a part of the process from the beginning so that they feel that they have a piece of the brand. Ask for feedback on current projects, what they would like to see more of in terms of content, etc. Getting your community involved with your brand will establish a deeper and more meaningful connection between both parties.
2. Speak Your Truth
Connect with your audience/community on a more emotional level by telling your story. What makes your business different from the rest? Why did you get into what you do in the first place? What is your story? Every brand has a unique story, so don’t be afraid to share yours.
3. Lend A Hand
If your customers/clients have issues or questions, then help them out. Show them that you really care about their problems and are willing to figure it out with them. The better service that you can deliver to your customers/clients, the more you will build trust and loyalty. Happy customers will help spread your message to their friends and drive word of mouth business.
4. Honesty Is Still The Best Policy
It is important to address criticism head on and not sweep it under the rug or ignore it. Respond to questions and inquiries honestly and be as transparent as possible.
5. Be Active
All of the advice and tips won’t help if you aren’t active in the process of building your community. Strong and loyal communities don’t happen overnight and as a business owner, you have to stay engaged and active with your customers. Always provide value/insight in every piece of content that you put out.
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