The Nolen is Downtown San Diego’s brand new rooftop cocktail lounge atop the Courtyard Marriott Hotel. It recently had it’s grand opening and the “buzz” is continuing to grow stronger.
We worked alongside Azul Hospitality Group and Blue Motif Architecture to design the brand identity around the name. This reference to John Nolen, a city planner for San Diego in the 1920’s, gave us a wealth of historical insights and ways to connect the brand in a subtle but impressionable way. The logo for example, utilizes a plumb bob, which was a typical tool used in surveying.