It’s pretty amazing when I think about what we really do. As graphic designers we are taught to believe that we can change the world. That through our “visual communication” we can affect the masses. They feed you that grandiose philosophy in art school, and it’s an ambitious and well intentioned idea. We surely can’t take all of the credit though. As the saying goes, “it takes two to tango.”
The simple truth at the end of the day is that it’s all just graphics, words, and ink on paper. Intricately assembled vectors, carefully crafted copy, and labor intensive printing yes, but as our Creative Director, Steve Secviar says , “No one’s gonna die pushing pixels, it isn’t a matter of life and death.” Spot on, even though it can feel that way sometimes.
While the tight deadlines and the fruitless creative brainstorm sessions do definitely take their toll occasionally, I stop and remember who is really changing the world… and it’s our clients that we do all of this for: The bio-tech corporations, the healthcare and medical companies, the law and tax accounting firms, the educational institutions, the hospitality services, the non-profits; the people directly helping people on a daily basis. It’s truly awe-inspiring to learn about what our clients do in all of these industries.
When we receive any sort of thank you emails or notes, we post them to our wall as a constant reminder of that very fact. Every single one, no matter how long or short. The thank you that we received today though, is truly deserving of it’s own wall entirely.
Our friends at One More Wave completely took it to another level with this amazing piece. The shadow box contains a United States flag that was flown in our honor on September 11th, 2016 in Camp Keating IV, Baghdad, Iraq. Camp Keating was named so in remembrance of the fallen Navy SEAL, Charlie Keating, a San Diego resident, surfer, and friend known to many of the guys at One More Wave. From all of us at Less+More, we are humbled and privileged to receive this token of gratitude. Thank you, sincerely, for again reminding us why we do what we do and how we can help change the world together.
Please go to onemorewave.net to see the incredible work that these folks do to help disabled Veterans get onto fully custom surfboards and back into their local lineups.