NAMING A BRANDING AGENCY: THE THINKING BEHIND “LESS+MORE”

A couple of years ago we rebranded our branding agency. In naming it LESS+MORE (spoken as less and more, and suggested by the incomparable brand strategist Shawn Parr) we chose to play on a familiar design philosophy–the seemingly contradictory idea that less is more. The notion that a reduction of content and complexity can lead to an increase in effectiveness.

LESS+MORE is made up of strategists, designers, and writers who believe in eliminating the unnecessary.  We develop work which imparts the greatest resonance in the most succinct fashion.

Much has been written about this idea by some of the greatest thinkers and writers the world has known. People like Einstein, Thoureau, Rams, Tolstoy, Da Vinci, Epictetus, Buddha… and now (with much self deprecation) us.

One of our favorite quotes on the topic is from poet, aviator, and journalist Antoine De Saint-Exupery who believed, “Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.”

These great humans discovered, through their scientific, artistic and philosophical journeys, the beauty of simplicity, and adopted it as an ideal.

We approach the noisy world of branding on behalf of clients who need to make meaningful connections with real people. We identify strategic ways to establish and maintain these connections. Our name stands for our underlying ethos and the processes we use. It represents our commitment to delivering more brand value by advocating for less.

We’ve a history of finding direct and simple solutions to branding (and naming) challenges. Solutions that cut through clutter in the marketplace. Solutions that delight viewers with economy, distinction, and relevance. And most importantly, solutions that work in achieving the objectives our clients are after. See more in our featured work section.

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Creative That Works

We don’t settle for the easy way.
We don't cut corners.
We don’t deliver less or rationalize more.
We do what it takes to help our clients reach their goals.
And it works.