Cannabis extract packaging and branding

Arrow Brand Extracts is a producer of high potency cannabis extracts for medicinal applications. They focus on using clean extraction processes that lead to a more pure oil. With the change in the legal status of cannabis that California voters solidified in 2016, the company realized that they have a great opportunity to grow the brand.

Services Provided: Branding, Visual Identity, Positioning, Strategy, Illustration, Naming, Art Direction, and Design Execution

We were brought in initially to create packaging that would help the brand stand out at retail. We took a broader look and realized that the company needed help in articulating the brand’s “why” as well. By meeting with the ownership team we uncovered key insights and crafted a brand promise. 

We helped to identify and express Arrow Brand’s ethos with creative direction, copywriting, and graphic design. We created mood boards and explored numerous brand and package variations on the way to a final box design for use with their first product for retail distribution.


Arrow Brand loves their new identity, brand, and packaging. Sales are stronger than ever and consumers are more clear on what the brand stands for, and they are choosing Arrow over the competition.

“LESS+MORE is an absolute pleasure to work with. They exceeded our expectations and delivered a brand that we are thrilled with. They go above and beyond other design studios we have worked with in the cannibas space”