Caroprese & Company was started by CPA Brandon Caroprese. He had established himself professionally by spending time with the big four accounting firms. He came to us to create and launch his own accounting firm — a group that would leverage his expertise and energy, and carve its own niche with fast-moving startup companies and established corporations alike.
We were tasked with creating the branding from the ground up, designing every touch-point needed to launch successfully, and defining a year-one strategy to be used to market Caroprese & Company to prospective clients.
We provided initial strategic direction, and led the company’s founder through our thorough discovery process, designed to provide the solid brand foundation needed to build effective creative and tactical materials. After presenting multiple brand identity options in rough, we created and finalized a system with supporting identity materials including stationery, presentation templates, sales and marketing collateral, a corporate website, and a year-one strategic marketing plan.
We engaged in multiple aspects of design and branding, including strategic planning, copywriting, web development, art direction and photo editing, and we continue to act as agency of record for the brand as it evolves.
Caroprese & Company had a tremendously well-received brand launch. The company has utilized its new materials from day one and immediately launched into the various marketing initiatives we suggested, all of which are supported by the branding. The marketing planning we provided has acted as an effective guide for measured and consistent efforts.
“Working with LESS+MORE was a pleasure. Their team helped bring our brand to life with creative visuals and on-strategy messaging. Caroprese & Company comes off as an established and sophisticated brand, and we are poised to take on any competitors in our space. They helped us develop the marketing tools and approach we need to launch and grow our business.”