Medical device brand and product launch

CellScope is a health technologies start-up. With their first product, CellScope Oto, they created a diagnostic tool by converting a smart phone into a connected digital otoscope (you know, the thing the doctor uses to look in your ear). CellScope came to us in need of a strong visual identity to serve as a foundation for their marketing communications.

Services Provided: Branding Strategy, Identity, Copywriting, Tradeshow Installations, and Design Execution


We developed a design and branding system for application to corporate identity materials, packaging, instructional booklets, and their trade show presence.


We worked closely with their internal marketing team to develop materials for a year-one, trade show and online-focused marketing effort–and set them up with the tools needed to support ongoing growth.

"The team at LESS+MORE is fantastic at what they do! Truly responsive and engaged in what we were doing. They really moved our brand forward."

CORI ALLEN, Engagement Manager CellScope, Inc.