Effecture is an industry leader in high-tech communications and IT solutions for the defense industry. They came to us with a strong business, great track record, and happy clients. But, their branding and marketing message didn’t accurately convey the creativity and innovation that drives their team to solve the most critical challenges that their clients face. Effecture had evolved and their branding hadn’t kept pace.
We were tasked with diving deeply into the brand’s outward messaging and internal DNA, and creating a fresh and accurate expression of what makes the company stand out in their crowded and competitive industry.
Focused initially on reimaging the company’s website from a user experience and user interface perspective, we set about creating a new marketing approach for Effecture. We engaged in strategic direction, creative direction, art direction and design, copywriting, and photography selection, and ultimately developed a new site and suite of collateral materials.
Our work with Effecture has enabled the company to communicate with renewed clarity and conviction to existing and prospective clients. Their growth goals played a central role in focusing our efforts, and the refreshed marketing is successfully supporting their sales efforts.
“Working with LESS+MORE has been a very enjoyable and satisfying experience. Their communication style throughout our project was clear, frequent, and straight to the point — nothing was left unaddressed. We will definitely work with L+M again on future projects.”