Gravity Fitness

Franchise launch branding and graphic design

Part of the Total Gym family, GRAVITY Studio is a fitness studio concept created to be franchised. We were challenged with creating a logo and a brand that appeals to consumers and franchisees alike–a brand concept and design platform capable of attracting interest, inspiring participation and evolving over time.

Services Provided: Brand Strategy, Visual Identity, Environmental Installations, Art Direction, and Design Execution


Budget dictated we use existing imagery from previous photoshoots. These parameters led to a unique graphic treatment we dubbed the “chi lines”. We used the assets available, designed custom graphics and developed a tone of voice for GRAVITY Studios that resonated. We provided a solution to serve GRAVITY at launch, and provided assets that are ready to scale as the brand grows.

  • gravity-gym-me-type
  • gravity-logo
  • gravity-gym-alt-logo
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Creative That Works

We don’t settle for the easy way.
We don't cut corners.
We don’t deliver less or rationalize more.
We do what it takes to help our clients reach their goals.
And it works.