Huntress
Brand Strategy / Naming / Brand Identity / Design Systems / Campaign Strategy / Print Design / Digital Design / Motion Design / Environmental Design
RMD Hospitality seized on an opportunity to redevelop a historic hotel in a prime location with a two-restaurant concept. They went all in, and challenged us to create a sizzling, stand-out steakhouse brand.


Overview
The Huntress Steak and Whisky Society brand was inspired by primal instincts and the sweet and agonizing anticipation that goes with pursuing the finest prizes nature has to offer.
Leading hospitality company, RMD Group, was planning a showstopper restaurant concept for a gorgeous historic property in San Diego’s Gaslamp Quarter—a street-level steakhouse with various dining areas, a world class whisky collection, dramatic three story main bar, and mezzanine level private events space. Above would be a two-level sushi bar and lounge with an open-air rooftop deck (more on that here). We were brought in to develop a full brand identity and name.
The Gaslamp Quarter had seen the recent addition of three new steakhouses, two of them connected to national brands. So this project needed to stand out with an identity that is distinctive and memorable. Additionally, our work needed to be scalable and easily implemented across various marketing channels by an internal team.
The Huntress Steak and Whisky Society brand was inspired by primal instincts and the sweet and agonizing anticipation that goes with pursuing the finest prizes nature has to offer. Early visual exploration leveraged organic textures, gilded materials, intense and emotive portraiture, and dark imagery to showcase Huntress’ carefully crafted menu items. We developed copy to harmonize the sophistication of fine cuisine with the raw aspects of the hunt.
We delivered brand strategy, full visual and verbal identity, marketing headlines, opening invitations, pre-opening campaign, social examples, merchandise, experiential concepts, interior execution ideas, and menu designs. We also created and delivered thorough brand standards to ensure the consistent application of the Huntress brand over time.


We delivered brand position and brand strategy, full visual and verbal identity, marketing headlines, opening invitations, pre-opening campaign, social media examples, merchandise, experiential concepts, interior execution ideas, and menu designs (to name a few).




“We have worked with the team from Less And More for over fifteen years. They understand our business, are flexible with our needs and changes, and we’re confident we will get great results every time. Those great results came recently with the branding for Huntress Steak & Whisky Society. Great job as always.”
— DANA SHERTZ
Business Development / RMD Group