Culture narrative mailer design
Illumina is one of the most innovative bio-technology companies in the world. Their long list of achievements and breakthroughs in genomics is unmatched. So is their unique culture. We were challenged to design a piece to showcase that culture.
Services Provided: Photography Direction, Printed Collateral, Creative Direction, and Design Execution
We asked Illumina personnel to note what they find most inspiring about their experience at such a pioneering company, what bold goals they hope to contribute to, and then used the handwritten responses to add a personalized touch.
We created a printed piece for employees and candidates that highlights the unique culture at Illumina. We commissioned photoshoots in three cities to convey an authentic portrait of daily life at the company.