Brand positioning and ongoing creative support
Md7 provides real estate services to the world’s leading wireless service providers. They operate on four continents and have developed proprietary software tools and workflow processes that are changing the way the wireless communications industry manages real estate assets.
Services Provided: Brand Strategy, Visual and Verbal Identity, Website Design, Video Direction, and Design Execution
When we were introduced, Md7’s leadership was looking to streamline and clarify the brand’s messaging, establish themselves as the thought-leaders they are in the wireless real estate industry, and evolve the look of the brand’s marketing materials.
We created a marketing communications strategy that addressed the various goals of the organization and established a plan of attack that included a monthly newsletter, tablet-based sales presentation, brand video, and evolved website–all with a simplified marketing message.
When addressing the brand awareness challenge with Md7’s leadership we discovered that their team has decades of experience and a unique global perspective that they were not effectively leveraging. To showcase this differentiator, we created “Communiqué”, Md7’s monthly newsletter for the wireless industry.
"Our ongoing relationship with the LESS+MORE team has been very valuable to Md7. They are consistently providing both ideas and design executions that resonate with our team and our audience."
MARK CHRISTENSON President, International / CTO Md7