Media company repositioning and rebrand
Motivate is a provider of niche media solutions for Fortune 500 companies. They approached us to spearhead a thorough brand refresh, aimed at repositioning the brand in the media placement space and attracting greater interest from new and existing clients.
Services Provided: Brand Strategy, Visual and Verbal Identity, Website Direction, Photography Direction, and Brand Positioning
We focused positioning on the results they deliver to their clients, using language and visual elements to evoke growth and achievement. Leveraging candid lifestyle imagery and a strong use of color, we set up a systematic design language to be used by their internal team. Functional, simplified and memorable, the platform has allowed their sales and marketing teams to connect with speed and clarity.