Motivate is a provider of niche media solutions for Fortune 500 companies. They approached us to spearhead a thorough brand refresh, aimed at repositioning the brand in the media placement space and attracting greater interest from new and existing clients.
We focused positioning on the results they deliver to their clients, using language and visual elements to evoke growth and achievement. Leveraging candid lifestyle imagery and a strong use of color, we set up a systematic design language to be used by their internal team. Functional, simplified and memorable, the platform has allowed their sales and marketing teams to connect with speed and clarity.