SIMILAR PROJECTS

NEYENESCH PRINTERS

Promotional postcard campaign

The Neyenesch Artist Series was conceived to showcase the printing company’s best-in-class capabilities, and to highlight the works of different San Diego based artists. Knowing the brand’s deep commitment to artists and culture of craftmanship, we suggested the series as a way to build community and create marketing that is useful beyond its initial marketing function.

Services Provided:  Creative Direction, Concept Development, and Print Design Execution

NEY-ArtistSeries-Mailer-Postcard-SetNEY-ArtistSeries-Mailer-Postcard-Set

The inaugural piece featured the work of San Diego based photographer Myles McGuinness. Select images from his library of surf-inspired photography were used to create a series of postcards. The outer packaging served as a branded delivery device while the postcards inside became functional (mailable) examples of Neyenesch’s capabilities.