The Neyenesch Artist Series was conceived to showcase the printing company’s best-in-class capabilities, and to highlight the works of different San Diego based artists. Knowing the brand’s deep commitment to artists and culture of craftmanship, we suggested the series as a way to build community and create marketing that is useful beyond its initial marketing function.
The inaugural piece featured the work of San Diego based photographer Myles McGuinness. Select images from his library of surf-inspired photography were used to create a series of postcards. The outer packaging served as a branded delivery device while the postcards inside became functional (mailable) examples of Neyenesch’s capabilities.