OffShore Surf

Indoor surfing franchise launch

American Wave Machines designs and manufactures wave pools for out-of-ocean surfing. They have established a great reputation for innovation and technical expertise, and have seen their machines installed and enjoyed around the globe. They came to us to develop a franchise brand to help them sell the concept of a turn-key, location-based entertainment business.

Services Provided: Branding and Identity, Positioning and Strategy, Naming, Design Execution

We were asked to create a brand platform that captures the authentic roots of surf culture, conveys the excitement of their unique and innovative technology, and appeals to potential franchise investors as well as surfing enthusiasts who will ultimately make the venture successful.

OffShore Brand Guide

We developed a variety of creative materials to take OffShore Surf from a name idea to a fully articulated brand concept, ready for implementation. We worked closely with the American Wave Machines team to identify the pain points of potential investors, and crafted branding and design solutions to help prospects visualize how the business would look and and feel, allowing American Wave Machines to lead them through the sales cycle more quickly.


OffShore Surf has been gaining momentum and generating interest from day one. American Wave Machines has introduced the concept to a wide variety of industry insiders, investors, and potential franchisees from four different continents, and they have received nothing but positive feedback.

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