San Diego Tourism Authority and Bay City

Collaborative beer brand identity

The San Diego Tourism Authority has created co-branded products to help promote San Diego and generate revenue. With America’s Finest City being a leader in the craft beer industry, a new partnership with Bay City Brewing Company to create a special beer for San Diego made great sense.

Services Provided: Branding, Visual Identity, Positioning, Strategy, Illustration, Naming, Art Direction, and Design Execution

SAN-DIEGO-BEER-12
72 and hoppy canning

We were tasked with naming and crafting a brand identity for the session IPA that would be brewed exclusively for the San Diego Tourism Authority and distributed across the city.

SAN-DIEGO-BEER-STYLE-GUIDE-776
san-diego-beer-can-1
72 and hoppy handle
  • 72 and hoppy canning

We presented a list of possible names, all inspired by the wonderful city we call home. With the name chosen and approved we designed a bold and modern look for the brand, and created materials for numerous touch-points.

72 and Hoppy is new this summer, and the fans are already lining up for a taste. Our design and branding has been received enthusiastically, and we look forward to the brand and beer gaining more and more loyal followers.

Share this work:

Up Next

+

Creative That Works

We don’t settle for the easy way.
We don't cut corners.
We don’t deliver less or rationalize more.
We do what it takes to help our clients reach their goals.
And it works.

More:

Work Archive
Our Values
Our Mixtapes