ScoreShuttle
Brand Strategy / Naming / Messaging / Brand Identity / Design Systems / Digital Design / Motion Design
We climbed aboard with the ScoreShuttle team at the idea stage—helping them name and establish a new brand and claim a position that the credit repair market needed.


Overview
Once ScoreShuttle had been selected as the name (a moniker with zero competition from an SEO standpoint), we got to work bringing the new brand to life—from site to social to ads.
ScoreShuttle provides consumers with a way to improve their credit score. The company leverages technology and a sophisticated understanding of credit reporting agencies to provide a first-of-its-kind automated service.
We started this project with strategy and naming, and as ScoreShuttle rose to the top, visual and verbal exploration began—including logo development, consumer facing language, color palette, illustration guidelines, typographic palette, and brand usage guidelines.
We suggested and ultimately developed a brand mascot named “Scorbit” to act as an automated chatbot, which quickly became a beloved personification of the brand. The combination of fun and functional brand elements help the marketing, customer service, and development teams engage with prospects and customers using one consistent voice and customized messaging to suit the specific application.
Space-themed illustrations upped brand personality, while differentiating ScoreShuttle in the crowded credit space.
Starting with wireframes, we used the website development to build out the brand further, convey the unique offering in a more narrative way, and, of course, support sign-ups.
One of our most favorite brand pillars is simplicity and, as we dug into the web app UI, it was top of mind. An easy, conversational sign-up flow was coupled with dashboard designs that leveraged industry standards to create a simple, familiar process that sang the brand’s unique song.
For launch, we developed each touchpoint from top to bottom from email templates, to social pages, to ad frameworks. Giving the internal teams all of the guidance they needed to introduce and maintain the brand.
We commissioned a series of space-themed illustrations to help differentiate the brand visually at key customer touch points. The images were created with future marketing efforts in mind, helping to set a graphic and illustration standard which the brand could own and leverage over time.









“The Less And More team was very passionate about the project and worked ahead of schedule. They are creative thinkers who created branding that sets us apart from our competitors.”
— Jason Blackburn
COO / ScoreShuttle