THERMO FISHER ICS
Enterprise level laboratory software launch campaign
Thermo Fisher Scientific is the world’s leading provider of products and services for scientists. In laboratories around the globe, they are known for their high quality equipment and commitment to service. Historically they have been less recognized for their offering in software but, with an enterprise level software solution ready to launch, that would change.
Services Provided: Branding and Identity, Art Direction, Positioning and Strategy, Design Execution, and Animation
We were tasked with naming, branding, and creating a fully integrated marketing campaign and strategy to help launch the software platform.
We presented numerous name options and ultimately developed branding and campaign materials based on the name: Thermo Scientific Integrated Informatics. We developed deliverables that included a mini-site, brand video, print and online advertising, iconography, and social media support graphics.
The campaign has been well received by internal marketing and sales teams. They are particularly happy with the creative articulation of the message, it’s accuracy and clarity, and are empowered to leverage the campaign’s messaging to increase revenue in a challenging market.
“LESS+MORE performed fabulously… Their approach was extremely collaborative. I have nothing negative to say. It was just perfect.”
PATRICIA MCDERMOTT, Senior Marketing Manager, Thermo Fisher Scientific