WYANDOTTE BEER COMPANY
Brand identity for Michigan micro-brewery
Partners John and Brian had wanted for years to combine their passions: great craft beer, Wyandotte, and family run businesses. The partners asked us to help develop branding to support the launch of their new micro-brewery. Equipped with the company name, location, brewing system, and some hard-working Midwest passion, the brand’s visual identity was the next critical piece.
Services Provided: Branding, Visual Identity, Beer Naming, Packaging Design, and Apparel Design
We gathered the insight needed to create a unique and differentiating brand identity. In getting to know the rich history of Wyandotte we found many opportunities to visually connect the brand to local history. We presented several concepts, and ultimately the Wyandotte totem pole provided inspiration for a logo and illustration system that would help the brand stand out.
During creative development we tackled brand touch points including building signage, bottle designs, growler labels, coasters, business cards, tap handles, and apparel. When touring the future home of the tasting room, we discovered a high visibility opportunity for a mural to announce the brand. The building is visible to traffic entering Wyandotte, as it passes the town’s famous totem pole.
The brand has been met with enthusiasm by the team getting ready to launch and open the new company. Our design has empowered and emboldened the WBC team as they grow production and execute on plans to scale the tasting room business and start the bottling process.
“LESS+MORE has been a real pleasure to work with. They take the time to truly get to know and understand their clients, and more importantly their clients’ vision. Their eye for detail and subtlety lead to the creation of a unique brand and image that beautifully represent our product, as well as our personalities.”
JOHN FRIEDRICH, Partner, Wyandotte Beer Company
Up Next
Rustic Root
Refreshing an established restaurant brand
Biolog
Relaunching a biotech industry leader
908 Devices
Biotech product launch campaign
Kodable
Educational software rebrand
Greg Norman Golf
Sales collateral redesign
Dexter Outdoors
Knife brand redesign
Root’d
Branding for fully integrated cannabis business
NewBlue
Rebranding a leader in video production software
Huntress
Steak and whisky restaurant brand development
Lumi
Sushi restaurant brand identity development
Africa New Day
Non-profit organization branding, planning, and design
Chord Health
Medical device company strategy and branding
FishLab
Fishing lure brand strategy and development
ScoreShuttle
Launching a financial technology company
The Village
Multi-faceted hospitality brand development
Cassandra Report
Youth insight company’s brand positioning
DocuWare
Document management provider corporate rebrand
American Wave Machines
Surf company brand refresh and supporting design
Protégé
Restaurant brand development
Thermo Fisher Integrated Informatics
Enterprise lab software launch
Coconut Beach
Food and beverage brand launch
Tanner’s Huntington
Restaurant branding and design
InterGalactiCon
Fan convention branding and design
Illumina
Culture narrative mailer design
Shark Wake Park
Wake park and apparel brand launch
Caroprese & Company
Corporate branding for a new tax accounting firm
Arrow Extracts
Cannabis extract packaging and branding
San Diego Tourism Authority And Bay City
Collaborative beer brand identity
NuVasive
Medical device branding and marketing
OffShore Surf
Indoor surfing franchise launch
Logo Marks
Creating brands in many industries
