Mountain West Logo Design
BRAND VISUAL IDENTITY DEVELOPMENT
The Mountain West Conference represents twelve universities competing across a full slate of NCAA Division I sports—a brand carried across broadcast, digital, print, and the jerseys of thousands of student athletes. When the conference decided it was time to redesign their logo, the stakes were high and the stakeholders were many.
We were brought in to lead the creative development process, working in close collaboration with the conference and their media agency to move from a wide field of options to a single, definitive mark.
The process was methodical by necessity. We developed multiple logo directions, each exploring different ways to capture the identity and ambition of the conference, then worked iteratively with the conference and agency teams to evaluate, refine, and narrow toward a final direction.
Once selected, we completed the full logo system and translated it into a comprehensive style and usage guide—covering specific applications and colorways for each of the member universities and their individual sports programs. The result is a unified conference identity flexible enough to work across every team, every sport, and every channel it touches.
