Regulus
Brand Strategy / Messaging / Brand Identity / Design Systems / Campaign Strategy / Print Design / Digital Design / Motion Design / Environmental Design
Regulus provides technology, logistics, and equipment support for global organizations, primarily in the defense industry—and they are growing fast, expanding into new markets, and attracting lots of new eyes.


Overview
We helped set the brand up for the future—crafting a strategic vision, refreshed visual identity and design system, and road map to help guide ongoing communications.
In the defense industry, smooth, nimble, reliable logistics are critical. Close collaboration between US based organizations, allied countries, and private sector supply chain services is becoming increasingly important.
Regulus has a proven track record as a trusted facilitator, solving complex technology and equipment needs for organizations around the world. Regulus’ in-the-field experience, end-to-end supply chain network, deep global relationships, and commitment to high-integrity practices has powered their success in countless, seemingly insurmountable scenarios.
When they first engaged Less And More, their brand did not reflect the sophisticated industry leader they had become, or provide the foundation for growth. They were expanding into new markets, evolving products and services, and honing their capabilities. They needed a more intentionally developed brand strategy and identity to support and add to the momentum.
Less And More stepped up and guided the company’s leadership through the creation of a new strategy, identity, visual language, and roadmap for ongoing comms.
Accuracy and consistency is crucial for all brands, and Regulus is no exception. The brand requires engagement in different conversations, in multiple channels, with highly sophisticated and varied audiences, all in a way that ladders up to a unified brand voice.
Regulus needed support across multiple efforts including public relations, social media, videos, trade show materials, and even interior design—for which we became a hub ensuring strategic use of resources and brand consistency on various fronts. With unified messaging and visual language, our clear vision for ongoing marketing to varied audiences gave them the support they needed to forge new, meaningful partnerships and coordinate with current players and partners in more effective and meaningful ways.





Our ongoing efforts are focused on making sure that branding and messaging accurately reflect Regulus’ broadening products, services, and capabilities, and helping to leverage the best communication channels to reach specific audiences.


